Svedbergs designs and manufactures complete bathroom environments, from luxury baths to towel hooks. The company sells, via retailers, custom-made showers, among other things. These can now be configured directly on the web.


Customer selection and measurements were previously sent in writing to Svedbergs, where a drawing was produced for each order that resulted in a time-consuming “back and forth” process. A source of errors and unnecessarily long lead times.
In an attempt to create better customer service, streamline the ordering and manufacturing process and improve the end result, Svedbergs decided to move the order process to the web. After some unsuccessful attempts, the company turned to Cadcraft to help create the Shower Studio, a web-based configuration tool that would allow customers to view, configure and order products precisely, anytime – anywhere.

How Cadcraft solved it with Forge

Cadcraft has been working with the Forge platform since its beta release, and the Cadcraft team knew from experience that Forge APIs would be the most efficient way to collect and process accurate, configurable product data.

The team chose to use the Forge Design Automation API for Inventor in combination with iLogic as a way to collect and deliver accurate product design data and create visible models. Customers can choose from a standard range of models and products, which they can then view in their browsers and customize – from shape, size and material, to smaller details such as knobs. This configured data is collected via the Design Automation API. The customer’s selected retailer can then access the finished product configurations, download the design PDFs and send the final order to Svedbergs. The Forge Data Management API is used to store template files and the Webhooks API notifies the user when files are ready for download.

Thanks to the now standardized format for the configured drawings delivered by all retailers, Svedbergs no longer needs to manually create custom drawings for each individual order. In addition, other aspects has been eliminated, such as the time-consuming “back and forth” process that leads to delays in production and delivery, and errors and costs have been minimized. In fact, the company’s work has been reduced to a few clicks because the drawings can be sent directly for manufacturing – resulting in as much as 20% time savings for internal data management.


  • Easily configurable web-based product models increase order accuracy.
  • Reduces costs and increases customer engagement.
  • Sales are expected to increase by approximately 10%.
  • Standardized order format eliminates the need for manual creation of product drawings.
  • Streamlined order process shortens the time from the customer’s choice to delivery of the product.


“Forge is great for extracting accurate production data and drawings from a front-end configurable product. This is where Forge is unique – you can go all the way, from product configuration to production. ”

Daniel Marcus, Key Account Manager, Cadcraft


Do you want to get in contact with the responsible Account Manager?


Patrik Johanssson

Account Manager