Product visualization

A picture is worth a thousand words

What is product visualization?

“A picture is worth a thousand words” is an old saying that points to the fact that it is difficult to convey information with just text. Describing what things look like, how things should be assembled, how service should be performed is almost impossible without complementary pictures or films. Product visualization can highlight aesthetics, quality, robustness and other properties that may otherwise be difficult to communicate.

How do you get started?

The most common way is to photograph existing products. It is a quick way to get started while being relatively easy to perform. However, questions usually arise along the way:

  • How can we produce marketing materials before the product is ready?
  • How do we get marketing materials for all products?
  • Where should we photograph our products?


This is where the digital way of working comes in and enables the production of marketing materials in all the different phases of the project. Most manufacturing companies already have 3D data in their CAD systems and the step to 3D-generated images and movies is therefore close at hand.

Digital material that is produced can be used for many different things in the different phases of a product development project. Use it for decision making in development projects, sell projects internally or to the customer, and to create marketing materials for both print and digital use. Visualization can also take place on many different levels, from hand sketches to photorealistic images and everything in between.

Learn more about product visualization in VR (Virtual Reality)

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